
calm builds
Mawasim is a heritage Arabian date brand with 50+ years of family history, selling premium hand-selected dates from 12 origin regions across the Arabian Peninsula. We built a bilingual luxury e-commerce experience that honours the brand's cultural roots while driving modern online conversions.
Mawasim (Saudi Arabia)
3 months
2024
7 technologies

A generations-old Saudi date merchant with unmatched product quality had no credible digital presence. Sales were entirely offline and through personal networks. The brand's heritage story — 50 years, 12 origin regions, hand-selected quality — was invisible to modern consumers who discover premium food through digital channels.
We designed and built a luxury bilingual e-commerce platform with full Arabic RTL support, premium food photography showcase, a heritage storytelling section that communicates the brand's 50-year provenance, and a WhatsApp-integrated enquiry flow for B2B gifting orders common in the Saudi market.
The platform gave Mawasim a flagship digital storefront worthy of a SAR 380+ product. The free delivery threshold at SAR 500 and 24/7 support messaging are positioned to increase average order value on gifting occasions. The bilingual design serves both Arabic-speaking domestic buyers and international English-speaking audiences.
Full RTL Arabic layout with EN/AR language toggle — culturally accurate typography, direction, and UX patterns throughout.
Heritage-driven product cards communicate origin region, hand-selection process, and artisanal packaging for each collection.
Direct WhatsApp integration captures B2B corporate gifting enquiries — a primary revenue channel in the Saudi market.
SAR 500 free delivery threshold is optimised to increase average order value on gifting and bulk purchase occasions.
50-year brand history, 12 Arabian origin regions, and direct farmer relationships are woven into the site's narrative.
Stripe-powered checkout with Saudi Riyal pricing, VAT compliance, and secure payment processing for KSA.
Explore key screens and user flows from the product.

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