Revzion

Revzion

calm builds

LiveE-CommerceSpecialty Food / Luxury Retail

Mawasim

Mawasim is a heritage Arabian date brand with 50+ years of family history, selling premium hand-selected dates from 12 origin regions across the Arabian Peninsula. We built a bilingual luxury e-commerce experience that honours the brand's cultural roots while driving modern online conversions.

Client

Mawasim (Saudi Arabia)

Timeline

3 months

Completed

2024

Stack size

7 technologies

Next.jsTypeScriptTailwind CSSArabic RTLStripeWhatsApp APIVercel
Mawasim
Languages Supported2Arabic + English
Origin Regions12Arabian Peninsula
Heritage Communicated50+ yrsBrand provenance
Free Delivery FromSAR 500AOV optimised
Project Overview

The Problem

A generations-old Saudi date merchant with unmatched product quality had no credible digital presence. Sales were entirely offline and through personal networks. The brand's heritage story — 50 years, 12 origin regions, hand-selected quality — was invisible to modern consumers who discover premium food through digital channels.

Our Solution

We designed and built a luxury bilingual e-commerce platform with full Arabic RTL support, premium food photography showcase, a heritage storytelling section that communicates the brand's 50-year provenance, and a WhatsApp-integrated enquiry flow for B2B gifting orders common in the Saudi market.

Business Impact

The platform gave Mawasim a flagship digital storefront worthy of a SAR 380+ product. The free delivery threshold at SAR 500 and 24/7 support messaging are positioned to increase average order value on gifting occasions. The bilingual design serves both Arabic-speaking domestic buyers and international English-speaking audiences.

Core Features

Built for performance, designed for scale

Arabic-First Bilingual Design

Full RTL Arabic layout with EN/AR language toggle — culturally accurate typography, direction, and UX patterns throughout.

Luxury Product Showcase

Heritage-driven product cards communicate origin region, hand-selection process, and artisanal packaging for each collection.

WhatsApp B2B Gifting Flow

Direct WhatsApp integration captures B2B corporate gifting enquiries — a primary revenue channel in the Saudi market.

Free Delivery Threshold

SAR 500 free delivery threshold is optimised to increase average order value on gifting and bulk purchase occasions.

Heritage Storytelling

50-year brand history, 12 Arabian origin regions, and direct farmer relationships are woven into the site's narrative.

Secure Checkout

Stripe-powered checkout with Saudi Riyal pricing, VAT compliance, and secure payment processing for KSA.

Visual Gallery

Interface previews

Explore key screens and user flows from the product.

Mawasim live preview
Technical Architecture

The engineering stack

Frontend
  • Next.js 14
  • TypeScript
  • Tailwind CSS (RTL config)
  • next/image
Backend
  • Next.js API Routes
  • Stripe Checkout
  • Product management
APIs & Integrations
  • Stripe
  • WhatsApp Business API
  • Instagram Graph API
  • Mailchimp
Infrastructure
  • Vercel Edge Network
  • Cloudflare CDN
  • Image CDN
Measurable Results

Outcomes that move the needle

Languages Supported
2
Arabic + English
Origin Regions
12
Arabian Peninsula
Heritage Communicated
50+ yrs
Brand provenance
Free Delivery From
SAR 500
AOV optimised
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