
calm builds
Everyday Fitness is a premium fitness studio brand in India. We built a high-performance marketing and membership website — class schedules, trainer profiles, membership plan comparisons, and a conversion-optimised inquiry flow designed to turn site visitors into paying members.
Everyday Fitness (India)
6 weeks
2024
5 technologies

Fitness studios in India rely heavily on walk-ins and word-of-mouth, but increasingly, potential members research online before ever visiting. Without a strong digital presence, Everyday Fitness was losing prospective members to competitors who had more polished websites and clear online membership purchase journeys.
We built a fast, mobile-first website with strong visual hierarchy — hero section communicating the brand's energy, a class schedule display, trainer showcase, membership plan comparison, and a lead capture form that routes enquiries directly to the sales team via WhatsApp and email.
The website established Everyday Fitness as a credible, premium brand in the local market. The mobile-first approach ensures a seamless experience for the majority of Indian users who browse on smartphones. Clear CTAs on every section reduce friction between interest and inquiry.
Weekly class timetable showing timings, trainer, intensity level, and capacity — updated by the team without code.
Dedicated showcase for trainers with certifications, specialisations, and a direct booking/inquiry pathway.
Clear tiered membership cards with feature comparison, pricing, and prominent CTAs that reduce decision friction.
Built mobile-first to serve the majority of Indian users who discover fitness studios via smartphone browsing.
Inquiry forms route directly to the studio's WhatsApp — the primary communication channel for Indian consumers.
Next.js static generation and image optimisation deliver fast load times even on lower-bandwidth mobile connections.
Explore key screens and user flows from the product.

We bring the same engineering rigor and design precision to every engagement. Let's discuss your vision.