
calm builds
Cashmere is a heritage Kashmiri restaurant in Jeddah, Saudi Arabia, in operation since 1990 under the same family. We built their digital presence as an immersive, storytelling-first experience — capturing the brand's philosophy that this is not a restaurant but a gathering place, through bilingual EN/AR design, Wazwan feast showcases, and a reservation-led conversion flow.
Cashmere Restaurant (Jeddah, KSA)
6 weeks
2025
7 technologies

A 36-year-old Kashmiri dining institution with deeply rooted hospitality traditions had no digital presence that reflected the gravity and warmth of the brand. The establishment's unique positioning — as a cultural gathering place rather than a commercial restaurant — was completely invisible online, making it impossible to attract the corporate event and private family gathering segments it serves best.
We built an immersive, photography-led restaurant website grounded in the brand's philosophy: 'Before the food, there was the fire. Before the fire, the family.' The site opens with heritage storytelling, moves into the Wazwan multi-course feast showcase and Kahwa ritual, and closes with a reservation and private event enquiry flow routed via WhatsApp. Full bilingual EN/AR support serves the Saudi market.
The digital presence now communicates Cashmere's 36-year legacy and unique cultural positioning to prospective guests before they set foot inside. The storytelling-first approach differentiates the brand from generic restaurant listings and positions it for the private gatherings and corporate hospitality segment in Jeddah's premium dining market.
Full RTL Arabic layout with EN/AR toggle — serving both Saudi Arabic-speaking guests and Jeddah's international community.
36-year family history, Kashmiri architectural details, and cultural rituals woven into the site narrative before any menu item.
Multi-course traditional Kashmiri meal presented with heritage context — Rogan Josh, Yakhni, Dum Aloo, and Haak greens.
Dedicated showcase for the saffron tea ceremony — a cultural touchpoint that sets the brand apart from conventional dining.
Family celebration and corporate event enquiry flow — the primary revenue driver for the establishment's courtyard and private spaces.
Direct WhatsApp integration captures reservation and event enquiries in the communication channel preferred by Saudi guests.
Explore key screens and user flows from the product.

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