Revzion

Revzion

calm builds

LiveWebsitesFood & Beverage / Hospitality

Cashmere

Cashmere is a heritage Kashmiri restaurant in Jeddah, Saudi Arabia, in operation since 1990 under the same family. We built their digital presence as an immersive, storytelling-first experience — capturing the brand's philosophy that this is not a restaurant but a gathering place, through bilingual EN/AR design, Wazwan feast showcases, and a reservation-led conversion flow.

Client

Cashmere Restaurant (Jeddah, KSA)

Timeline

6 weeks

Completed

2025

Stack size

7 technologies

Next.jsTypeScriptTailwind CSSFramer MotionArabic RTLWhatsApp APIVercel
Cashmere
Heritage Communicated36 yrsSince 1990
Brand PositioningGathering placeNot a restaurant
Languages2EN + AR
Event EnquiryWhatsAppDirect conversion
Project Overview

The Problem

A 36-year-old Kashmiri dining institution with deeply rooted hospitality traditions had no digital presence that reflected the gravity and warmth of the brand. The establishment's unique positioning — as a cultural gathering place rather than a commercial restaurant — was completely invisible online, making it impossible to attract the corporate event and private family gathering segments it serves best.

Our Solution

We built an immersive, photography-led restaurant website grounded in the brand's philosophy: 'Before the food, there was the fire. Before the fire, the family.' The site opens with heritage storytelling, moves into the Wazwan multi-course feast showcase and Kahwa ritual, and closes with a reservation and private event enquiry flow routed via WhatsApp. Full bilingual EN/AR support serves the Saudi market.

Business Impact

The digital presence now communicates Cashmere's 36-year legacy and unique cultural positioning to prospective guests before they set foot inside. The storytelling-first approach differentiates the brand from generic restaurant listings and positions it for the private gatherings and corporate hospitality segment in Jeddah's premium dining market.

Core Features

Built for performance, designed for scale

Bilingual EN/AR

Full RTL Arabic layout with EN/AR toggle — serving both Saudi Arabic-speaking guests and Jeddah's international community.

Heritage Storytelling

36-year family history, Kashmiri architectural details, and cultural rituals woven into the site narrative before any menu item.

Wazwan Feast Showcase

Multi-course traditional Kashmiri meal presented with heritage context — Rogan Josh, Yakhni, Dum Aloo, and Haak greens.

Kahwa Ritual Section

Dedicated showcase for the saffron tea ceremony — a cultural touchpoint that sets the brand apart from conventional dining.

Private Gatherings

Family celebration and corporate event enquiry flow — the primary revenue driver for the establishment's courtyard and private spaces.

WhatsApp Reservations

Direct WhatsApp integration captures reservation and event enquiries in the communication channel preferred by Saudi guests.

Visual Gallery

Interface previews

Explore key screens and user flows from the product.

Cashmere live preview
Technical Architecture

The engineering stack

Frontend
  • Next.js 14
  • TypeScript
  • Tailwind CSS
  • Framer Motion
  • Arabic RTL support
Backend
  • Next.js API Routes
  • Static site generation
APIs & Integrations
  • WhatsApp Business API
  • Google Maps Embed
  • Google Analytics 4
Infrastructure
  • Vercel Edge Network
  • Cloudflare
  • Image CDN
Measurable Results

Outcomes that move the needle

Heritage Communicated
36 yrs
Since 1990
Brand Positioning
Gathering place
Not a restaurant
Languages
2
EN + AR
Event Enquiry
WhatsApp
Direct conversion
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